Simply put, digital marketing is any kind of marketing that takes place on the internet or makes use of the internet. From email to social media to mobile app advertising, every new-age advertising method falls under the purview of digital marketing.

A digital marketing company provides digital marketing services to businesses so that they can promote their products and services to their online audience. From strategy development and media planning to campaign launch, a digital marketing company offers end-to-end services to help a business meet its goals.

This depends on the capabilities and resources at the disposal of a company. Not every company excels in all aspects of digital marketing. However, when it comes to Suhanasoftech Pvt Ltd., we can confidently say that we are exceptionally good at SEO and PCC because we have one of the best teams in KOlkata to deliver these services.

There is always a charge for advertising. That’s why it is extremely important to allocate a budget for digital marketing. There are two kinds of costs you have to pay:

1) fees charged by publishers like Facebook and Google.

2) fees for the digital marketing company’s services.

Apart from this, if creatives are used, you will have to pay for that as well. If you want to know more about the cost of digital marketing in Dubai, feel free to contact our team.

Digital marketing services are more cost-effective than traditional advertising in Kolkata and give you higher returns on investment. Without spending a lot of money, time and effort, you can reach out to both local and international customers. You also have a range of options at your disposal, including SEO, SMM, SEM, video, and content marketing, which you can customize to meet the objectives of your company. Digital marketing also provides real-time analysis of your campaigns which allows you to take necessary actions to fix any mistakes. Check out this blog for more information.

Digital marketing is constantly evolving. As new technologies emerge and consumer habits shift, digital marketing must adapt and evolve. That’s why we have a diverse portfolio of services. Some of the latest digital marketing trends are:

Leveraging youth platforms to connect with the youth or Gen Z segment (eg TikTok, Snapchat, etc.).

Leveraging social commerce like instagram shopping to sell products.

Leveraging AR (artificial reality) to facilitate sales and enhance the digital experience of customers. Eg. social media filters that allow you to try on lipstick, eyewear, etc.

Leveraging influencer marketing – replacing celebrities with popular social media influencers. This in fact increases ROI considerably.

Leveraging Sympaphonic ads to target podcast listeners (Dunkin’ Donuts recently used this and recorded a 238% increase in engagement rate).

Your company’s success is dependent on which digital marketing company you work with. There are numerous digital marketing agencies in Kolkata. That doesn’t mean selection can be difficult. You can select your agency based on the following criteria:

Do thorough research and look at the firm’s work, client testimonials, etc. to understand their level of experience in the field.

Make sure that the marketing firm is up-to-date with all the latest trends and incorporates them into its strategies.

Find out if they have a clear understanding of your business’s objectives and are able to create bespoke marketing strategies to meet them.

If you don’t have any in-house digital marketing professionals, hiring a digital marketing agency in Kolkata is the best course of action you can take. However, even if you have a digital marketing team, working with an agency can still be worthwhile because they can give your company a new perspective.

In addition to the diverse experience and expertise they bring to the table, digital marketing agencies regularly work with businesses like yours, so they can provide valuable insights. They will have a more objective view of your business and will be able to guide you in the right direction.

You get access to the most advanced tools and an entire suite of services under one roof, which can be extremely beneficial to your growth. You can also consult with them for assistance with branding, promotions, reputation management, and lead generation.

There are numerous reasons for this. Since our founding in 2012, we’ve grown exponentially and added more and more services to our portfolio, eventually becoming a full-service digital marketing agency that specialises in SEO Kolkata, PPC advertising, and social media marketing. We help Kolkata businesses grow by providing modern marketing solutions at the most affordable rates. Rather than providing individual services, we provide integrated digital marketing services to ensure that our client’s objectives are met in the shortest amount of time possible, ultimately directing their business toward growth and increased sales.